URBAN OUTFITTERS
UO is a brand that focuses on fashion trends, where you can buy the most up-to-date designs, not only clothing but also many furniture goodies. the logo of UO is simple, but its goods are selected, and he has a collection of many different brands. I wanted to add something different and dynamic to this simple logo.
Here is our sketch. Since the logo is quite long, a typographic effect is used to render it. After that, it turns into UO, which is the abbreviation of the brand, by moving out smoothly on the page. After that, there will be a flower behind the logo that keeps rotating. Finally, the complete UO logo is presented.
